We cannot outshout anymore. We need to get smarter. With the rise of platforms like social, it gives us the ability to get very specific with our data. It gives us the ability to know exactly who we are talking to down to their ages, gender, where they live, what they’re into, what groups they like. Once you have targeted a group, you can turn down the volume. You do not have to shout anymore to 1,000 people. Once you are talking to a smaller group, outcontribute anybody else in that marketplace by making a targeted…

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Contracts just got faster with Peter Matthews Do you hate waiting for the sales contract? Getting the Solicitor to send agents the sales contracts has always been a challenge. Well not any more. Contracts have gone digital, freeing up your time to do what you do best – sell. Realtair has bought the big players together, within a fully integrated environment to provide a seamless, customised end-to-end solution. Like it or not, consumers have an expectation of additional solutions and immediacy from their services providers. Realtair, using contemporary technology responds to the challenge. The tech does the…

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