With all the fear, change and uncertainty surrounding us this week, today’s Blog called for a light-hearted way of staying focused during these tough times. Refreshing, dynamic and funny, he may sound American, but Chris Helder most definitely sees himself as Australian in sensibility and style. Chris’ presentations to Citibank, Merrill Lynch, Glaxo Smith Kline, Toyota, Mercedes Benz, Fuji Xerox, Levi’s, Realtor.com and IBM, have radically transformed how thousands of people worldwide communicate. Best-selling author of Useful Belief and The Ultimate Book of Influence, Chris says, “Despite my accent, I am absolutely Australian in my style….

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How does your brand fare online? Branding specialist from The Media Coach, Imogen Ball, shares how you can define, create and distribute your brand to accelerate success. 1. Do a digital health check Imogen says, “Consistency and continuity across your brand is vital. Seventy-eight per cent of sellers research online. That is a hard-core fact. Why let them research a space where you look terrible? Make sure that you set digital targets so that every time someone experiences your brand online – it’s seamless and it’s exceptional. Define, create and distribute across platforms and you’ll accelerate…

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