Latest Posts

The Modern Marketing Strategy by Lee Woodward

November 15, 2019 8:23 am Published by

As a modern agent, I believe one of the most effective ways to connect with my tribe in today’s digital world is through the use of video. Whether I am sending a property tip or a marketing solution, my videos demonstrate that I am a modern professional agent with a clear understanding of what I am doing

The quick 6 tips to getting digital marketing right in Real Estate

November 15, 2019 8:21 am Published by

Our vendors and buyers are spending more time each day in the digital space on their smartphones and devices, and their real estate activities are part of this. While agents are mostly aware of this behaviour, our customers are adapting to it at a much faster rate, which often results in people feeling underwhelmed or disappointed by our services. Digital marketing cannot be avoided.

Web Books are taking over the world

November 15, 2019 8:19 am Published by

At Real Estate Academy, we had no idea when we created Web Books, what a force they would become. There are currently over 400,000 live links in the Web Books community and the first property Web Book has just gone live in Los Angeles.

The New and Affordable Premium Messaging Service brought to you by ‘IntelliSMS’

November 15, 2019 8:17 am Published by

The use of MMS messaging as a Premium concept in Real Estate Businesses Mobile Marketing strategy has been around for years, however up until recently, has also been underutilised due to the perceived expensive nature of the product (with a standard MMS costing up to $0.55c ), when compared to the standard SMS costs.

Using video to create Emotional Enagement

November 15, 2019 2:39 am Published by

Adam Moore, from Stone Real Estate in gorgeous Manly, swims with some of the biggest sharks in Australian real estate. Clark & Humel, McGrath and Cunninghams are all in his pool. But he is carving out a niche for himself with his emotionally engaging approach to video marketing.