Adam Moore, from Stone Real Estate in gorgeous Manly, swims with some of the biggest sharks in Australian real estate. Clark & Humel, McGrath and Cunninghams are all in his pool. But he is carving out a niche for himself with his emotionally engaging approach to video marketing.
A fourth generation real estate agent and a brilliant communicator, Sophie Carter from Sophie Carter Exclusive Properties in Coolangatta in Southern Queensland launched her own agency with her business and life partner, marketing ace, Cara Duncan two years ago.
Traci Stellar is a Victorian industry legend who has never been afraid to allow herself to spread her wings and take a calculated risk. One of the top women in real estate in Australia, after 10 years of working in the same company, Traci knew she was ready to grow and explore new challenges. She says, “I think my wings were clipped and I needed that space and I needed that environment where I felt I could grow as an individual.” Even though the idea of change was terrifying, she wanted to take her team and explore new avenues, learn different things and embrace new technology. She landed with Fletchers. She says, “I could see how their business was starting to grow with the change of CEO and they had big plans. That's where I thought ‘That's where I want to be. I wanted to be involved in the growth’."
By now, if you’re an existing ‘Robot Marketing’ user, you will understand the power of using the ‘Robot’ as an inbound lead generator for your Real Estate Practice.
The Australian Taxation Office (ATO) allows investors to choose between two methods of claiming depreciation on plant and equipment assets*. These are the diminishing value and the prime cost methods of depreciation.
Are you using your smartphone to market yourself to your audience? Chris Melotti, an award-winning and industry recognised copywriter and marketing consultant from Melotti Media, believes the digital space makes marketing in the real estate sector so much easier. He says, “The beauty of digital now is that there's a lot of low-cost, very efficient solutions to marketing out there. Social media is a huge, untapped resource, especially platforms like Instagram. You'll find now, your smartphones do a lot of that work for you.”
After 23 years with Gary Peer & Associates, one of Victoria’s top agents, Adam Joske now leads Belle Property’s growth into the Victorian real estate market. Working in the leafy suburb of Elsternwick in Melbourne’s inner south east, Adam has worked with 30 hot leads at any given time and completed around 100 transactions a year.
It’s so important to make the most of any service that can generate opportunities for your business. Portals should play a very important part in building your profile. Recent consumer research found that that on average consumers research an agent in four different places. They’ll talk to their friends, log on to a real estate website, search in Google and look up the big portals.
How does your brand fare online? Branding specialist, Imogen Ball from the realestate.com.au group, shares how you can define, create and distribute your brand to accelerate success.
One of the greatest things about the real estate industry is that everybody is moving at some point. This is true no matter how the property market is faring. So why wouldn’t prospecting be on everyone’s daily radar? It’s the one activity that will keep the pipeline flowing in your business.