As a modern agent, I believe one of the most effective ways to connect with my tribe in today’s digital world is through the use of video. Whether I am sending a property tip or a marketing solution, my videos demonstrate that I am a modern professional agent with a clear understanding of what I am doing
Our vendors and buyers are spending more time each day in the digital space on their smartphones and devices, and their real estate activities are part of this. While agents are mostly aware of this behaviour, our customers are adapting to it at a much faster rate, which often results in people feeling underwhelmed or disappointed by our services. Digital marketing cannot be avoided.
At Real Estate Academy, we had no idea when we created Web Books, what a force they would become. There are currently over 400,000 live links in the Web Books community and the first property Web Book has just gone live in Los Angeles.
The use of MMS messaging as a Premium concept in Real Estate Businesses Mobile Marketing strategy has been around for years, however up until recently, has also been underutilised due to the perceived expensive nature of the product (with a standard MMS costing up to $0.55c ), when compared to the standard SMS costs.
Adam Moore, from Stone Real Estate in gorgeous Manly, swims with some of the biggest sharks in Australian real estate. Clark & Humel, McGrath and Cunninghams are all in his pool. But he is carving out a niche for himself with his emotionally engaging approach to video marketing.
A fourth generation real estate agent and a brilliant communicator, Sophie Carter from Sophie Carter Exclusive Properties in Coolangatta in Southern Queensland launched her own agency with her business and life partner, marketing ace, Cara Duncan two years ago.
Traci Stellar is a Victorian industry legend who has never been afraid to allow herself to spread her wings and take a calculated risk. One of the top women in real estate in Australia, after 10 years of working in the same company, Traci knew she was ready to grow and explore new challenges. She says, “I think my wings were clipped and I needed that space and I needed that environment where I felt I could grow as an individual.” Even though the idea of change was terrifying, she wanted to take her team and explore new avenues, learn different things and embrace new technology. She landed with Fletchers. She says, “I could see how their business was starting to grow with the change of CEO and they had big plans. That's where I thought ‘That's where I want to be. I wanted to be involved in the growth’."
By now, if you’re an existing ‘Robot Marketing’ user, you will understand the power of using the ‘Robot’ as an inbound lead generator for your Real Estate Practice.